Science and Art
So. We’ve got it down to a science. We design around the basic understanding of how people interact with things at the level of cognitive psychology. We have grasped the most fleeting and brain-sucking amount of new technology and now handily tuck our mobiles in our pockets on the way to the club. We are in the club. It’s nice here, we’ve got entertainment, video games, friends, romance, fashion, actually we’re looking pretty good, don’t mind me sayin’. We’ve got a bar. In the club office. We can dance too. Pretty well, really - pretty well. So we’ve got the big things figured out. And now… We face the reality that the big things, the things that helped build our club, and help keep us entertained and moderately productive - the reality, well they just don’t really matter.
It is, rather, the little things. Lots and lots and lots of little things. It’s quite intimidating to get our heads around so many small things - we have to keep track of them all, organize, group, sort, consider, discuss, research, prioritize, qualify them - and these small things form their own little groups, whose relationships to one another are new and without precedent. We think. Our pattern-seeking minds recalibrate. We observe, learn, refocus. On one little thing at a time. And then two, and so on. And at that point, we have created a new, organic, interactive system that will respond appropriately to its community. We have understood the emerging laws of complex adaptive systems as networks for our tribes, both old and new, to do what they have always done. To love, to suffer, to heal, to learn, sustain, and grow: to evolve. Tools for evolution? What will they think up next. Stay tuned here and find out, in the next episode of Scooby Doo: The Haunted Agency.
